What is Service Mark?

Information about Service Mark

Enlarge picture
A fictional logo using the SM symbol.
In some countries, notably the United States, a trademark used to identify a service rather than a product is called a service mark or servicemark. When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used. Before it is registered, it is common practice (but has no legal standing) to use the term (SM), for example TravelServiceSM.

A service mark differs from a trademark in that the mark is used on the advertising of the service rather than on the packaging or delivery of the service, since there is generally no "package" to place the mark on, which is the practice for trademarks. Transportation carriers would paint their service marks on their vehicles, such as on planes or buses. Personal service providers would put their service marks on their delivery vehicles, such as on the trucks of plumbers or on moving vans. However, if the service deals with communications, it is possible to use a service mark consisting of a sound (a sound mark) in the process of delivering the service. This has been done in the case of AT&T, which uses a tone sound followed by a woman speaking the company's name to identify its long distance service, and MGM has used the sound of a lion's roar for its motion pictures.

Under U.S. law, service marks have a different standard of use in order to count as a use in commerce, which is necessary to complete registration and to stop infringement by competitors. A trademark normally needs to be used on or directly in association with the sale of goods, such as on a store display. As services are not defined by a concrete product, use of a service mark in advertisements is instead accepted as a use in commerce.

The service mark symbol (℠) is found in Unicode at U+2120. The HTML entity for this symbol is thus ℠ or ℠.

See also

Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
..... Read more.
trademark or trade mark[1] is a distinctive sign or indicator of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or
..... Read more.
Service can refer to:
  • Public services, services carried out with the aim of providing a public good
  • A penetrant, as defined by a building code
  • Service (Systems Architecture), the provision of a discrete business or technology function within a systems environment; i.

..... Read more.
Aspinwall Classification System (Leo Aspinwall, 1958) classifies and rates products based on five variables:
  1. Replacement rate (How frequently is the product repurchased?)
  2. Gross margin (How much profit is obtained from each product?)

..... Read more.
A plumber is a tradesperson who specializes in installing and maintaining systems used for potable (drinking) water, sewage, drainage, venting, heating and air-conditioning, or industrial process plant piping.
..... Read more.


A moving company, removalist, or van line is an organization that helps people and businesses relocate their goods from one place to another.
..... Read more.
AT&T Inc.

Public (NYSE:  T )
Founded 1983[1]
Headquarters San Antonio, Texas, USA

Key people Randall L. Stephenson, Chairman/CEO; Richard Lindner, CFO
Industry Telecommunications
Products Wireless, Telephone, Internet, Television
..... Read more.
Metro-Goldwyn-Mayer, Inc.

Subsidiary of Sony, Comcast and their equity partners
Founded April 16, 1924
Headquarters Los Angeles, California, USA
(Metro-Goldwyn-Mayer Studios, Inc.)

Key people Harry E.
..... Read more.
P. leo

Binomial name
Panthera leo
(Linnaeus, 1758)

Distribution of lions in Africa


Synonyms
Felis leo
(Linnaeus, 1758)

..... Read more.
Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
..... Read more.
Unicode is an industry standard allowing computers to consistently represent and manipulate text expressed in any of the world's writing systems. Developed in tandem with the Universal Character Set standard and published in book form as The Unicode Standard
..... Read more.
entity is a named body of data associated with a document, or the unnamed document entity itself. Once defined, a named entity can be referenced any number of times within the document, via entity references.
..... Read more.
A certification mark on a commercial product indicates five things:
  • The existence of a legal follow-up or product certification agreement between the manufacturer

..... Read more.
Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
..... Read more.
trademark or trade mark[1] is a distinctive sign or indicator of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or
..... Read more.