What is Bmobile?

For the Brunei mobile phone company see, B-Mobile.

bmobile is a Caribbean mobile telecommunications brand, offered by Cable & Wireless (Caribbean) and its affiliated companies. The company re-branded its mobile services, using the name bmobile throughout the region in 2003, and the brand's colour green has become synonymous with mobile services across the islands. It is one of the most recognized brands in the Caribbean.

bmobile's largest competitor is Digicel.

Markets

The company operates and works in several Caribbean markets including: Anguilla, Antigua and Barbuda, Barbados, British Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, Saint Kitts and Nevis, Saint Lucia, St Vincent and the Grenadines, Trinidad and Tobago and the Turks and Caicos Islands. They have recently received their license to operate in the British Virgin Islands on May 26th 2007, in which they have captured thousands of customers in the short time period to date.

BMOBILE has endorsed several Caribbean and international stars to promote their products and services. Celebrities such as Bunji Garlin, Machel Montano and Shurwayne Winchester - all soca stars, Dil E Nadan - a chutney band, Brian Lara - international cricket superstar, Dwight Yorke and Russell Latapy - T&T footballers, Rihanna - Bajan R&B singer all endorse bmobile.

British Virgin Islands

Bmobile won one of the three franchises to offer cellular telephone services in the British Virgin Islands in 2007.^[1] However, rival operator Digicel issued court proceedings against the British Virgin Islands regulator, arguing that he had acted improperly by imposing a limit of three licenses (one of which was awarded to a local Cable Television company and has not been exercised). Bmobile was joined to the suit as an interested party. High Court Judge Rita Joseph-Olivetti found in favour of Digicel and quashed the original decision,^[2] which had been controversial.^[3] However, despite the court's ruling, Digicel has yet to be granted a license to operate in the Territory. Digicel has commenced separate proceedings against Cable and Wireless (as bmobile's parent company) in the English courts, claiming that Cable & Wireless has unfairly stifled competition in several Caribbean jurisdictions.^[4] During the intervening period, bmobile has obtained a virtual stranglehold on the cellular telecommunications market in the British Virgin Islands by a combination of low prices and aggressive advertising, as well as significant investment in infrastructure and technology.^[5]

Partnerships

ezetop - On August 3rd 2007, Cable & Wireless Jamaica, bmobile signed an agreement with ezetop [1] to provide mobile credit to the Diaspora across the world. Top-Up will be available in retail stores in the US, the UK and online at their website.

Country-Specific bmobile Sites

• bmobile Anguilla
• bmobile Antigua and Barbuda
• bmobile Barbados
• bmobile British Virgin Islands
• bmobile Cayman Islands
• bmobile Dominica
• bmobile Grenada
• bmobile Jamaica
• bmobile St. Kitts & Nevis
• bmobile St. Lucia
• bmobile St. Vincent & Grenadines
• bmobile Trinidad & Tobago
• bmobile Turks & Caicos

References

External links

• Cable & Wireless - Caribbean Homepage