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Information about Target Market

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Target market is, in marketing, the market segment to which a particular product is marketed. It's often defined by age, gender, geography, and/or socio-economic grouping.

Targeting strategy or targeting is the selection of the customers you wish to service. The decisions involved in targeting strategy include:
  • which segments to target
  • how many products to offer
  • which products to offer in which segments
There are three steps to targeting: Targeting strategy decisions are influenced by:
  • market maturity
  • diversity of buyers' needs and preferences
  • strength of the competition
  • the volume of sales required for profitability
Targeting can be selective (eg.: focus strategy, market specialization strategy or niche strategy), or extensive (eg.: full coverage, mass marketing, or product specialization).

See also

Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
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A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Market segmentation
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A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Market segmentation
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Positioning: The Battle for Your Mind", in which they define Positioning as "an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances." (p.
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Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses. These three generic strategies are defined along two dimensions: strategic scope and strategic strength.
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Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape.
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Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
..... Click the link for more information.
A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Market segmentation
..... Click the link for more information.
Positioning: The Battle for Your Mind", in which they define Positioning as "an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances." (p.
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Crossing the Chasm

Book Cover
Author Geoffrey A. Moore
Country United States
Language English
Subject(s) Marketing high-tech products
Genre(s) Non-fiction
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A target audience is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.
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