Information about Private Brand
Private branding is when a large distribution channel member (usually a retailer), buys from a manufacturer in bulk and puts its own name on the product. This strategy is only practical when the retailer does very high levels of volume. The advantages to the retailer are:
See also: private label, brand management, brand, product management, marketing
- more freedom and flexibility in pricing
- more control over product attributes and quality
- higher margins (or lower selling price)
- eliminates much of the manufacturer's promotional costs
- reduced promotional costs
- stability of sales volume (at least while the contract is operative)
See also: private label, brand management, brand, product management, marketing
Distribution is one of the 4 aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured it is typically shipped (and usually sold) to a distributor.
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Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery.
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Pricing is one of the four p's of the marketing mix. The other three aspects are product management, promotion, and place. It is also a key variable in microeconomic price allocation theory.
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Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting.
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The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy. In other terms:
Brand management is the application of marketing techniques to a specific product, product line, or brand.
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Brand management is the application of marketing techniques to a specific product, product line, or brand.
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A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary.
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Product management is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle.
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Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
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