Information about Juicy Fruit

Juicy Fruit is a flavor and brand of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.



Juicy Fruit was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.

Each three-gram stick contains ten calories (42 kilojoules).

People often report that the (Southeast Asian) jackfruit tastes nearly identical to Juicy Fruit, but just which "fruit" serves as its flavor has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry" and "Grapermelon" under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others.

History

As of 1905, the Juicy Fruit packet was green with large red letters. Over the years, it progressed to brighter colors in 1914 and a more visually attractive package in 1932. It gained white bars across the packing until around 1941 and changed to the nearly modern package in 1948. The emphasis on price was added in 1987 until 2005, when the price increased and it shifted to the newer package. It was the first product to use a bar code.

As of 2006, the UKpackaging retains the older (i.e. late-20th-century) visual style. [1]

Despite it not being a sugarless gum, in 2003 Wrigley's replaced some of the sugar with aspartame and acesulfame potassium (Ace K), both artificial sweeteners.

The pellet form of Juicy Fruit is sugar free containing Malititol, Sorbitol, Mannitol, Ace K and Aspartame.

Flavors

• Juicy Fruit
• Juicy Fruit Grapermelon
• Juicy Fruit Strappleberry
• Juicy Fruit Citronic
• Juicy Fruit Sours Tropikiwi Kick
• Juicy Fruit Pink (Limited Edition)
• Juicy Fruit Blue (Limited Edition)

Canadian Flavours In Pellet Form

• Juicy Fruit Original
• Juicy Fruit Red
• Juicy Fruit Blue
• Juicy Fruit Pink
• Juicy Fruit Green
• Juicy Fruit Purple

The Juicy Fruit Song

Juicy Fruit TV commercials from the 80's introduced the Juicy Fruit Song, which is still used in the 2005 ads. The 80s ads featured people in "extreme" sports, in skiing and jet skiing.

''Get your skis shined up
''Grab a stick of Juicy Fruit
''The taste is gonna move ya
''Take a sniff
''Pull it out
''The taste is gonna move you when you pop it in your mouth
''Juicy Fruit, it's gonna move ya
''It chews so soft, it gets right to ya
Juicy Fruit, the taste, the taste, the taste is gonna move you

The song is featured in a sketch based around food product jingles in the third episode ("Lil 9/11") of the 2006 MTV sketch comedy show, Human Giant.

Juicy Fruit in the media

The Juicy Fruit brand has been represented in the media in the following ways:

In film

• In the film One Flew Over the Cuckoo's Nest, Randle McMurphy (Jack Nicholson's character) offers Chief Bromden a stick while the two are awaiting punishment for fighting in the mental institute in which they are confined. This act prompts the Chief, who had been pretending to be a deaf-mute to finally speak with the line "Mmm...Juicy Fruit."
• In the 2006 film "Inside Man", Dalton Russel (Clive Owen's character) offers Keith Frazier (Denzel Washington) a piece of gum, which happens to be Juicy Fruit. He leaves the unfinished pack and some wrappers in the unmarked safety deposit box.
• In the first Godzilla movie, the foreign scientists were chewing Juicy Fruit in order to "Make them look more American".
• In the 2007 film, Bridge to Terebithia, Leslie (played by Annasophia Robb) gives Jesse a piece of Juicy Fruit on the school bus.

In music

• Two people can be seen chewing Juicy Fruit before kissing in the music video for "Here in Your Arms" by hellogoodbye.
• "Juicy Fruit" is also the name of a popular 80s song by James Mtume.
• "Grapefruit Juicy Fruit" is the name of a 70s song by Jimmy Buffett, originally released on the album "Living and Dying in 3/4 Time."

On TV

• In the 2006-7 British TV series Life On Mars, the characters are frequently seen chewing Juicy Fruit. During the first series DCI Gene Hunt lays out two packets of Juicy Fruit on the interview table. In a series two episode, an exchange between DC Chris Skelton and a schoolgirl goes:

''Schoolgirl: "Do you have a gun?"
''Chris: "No."
''Schoolgirl: "What's that in your pocket then?"
Chris: "That's my Juicy Fruit."

• Juicy Fruit is also referenced in American Dad, when Stan explains what being popular feels like by comparing it with the taste of Juicy Fruit.
• There was a Juicy Fruit Commercial that was banned, that shows a woman beating up a Giant Orange Whale, who stole her Juicy Fruit.

External links

• Juicy Fruit, the official website for the brand.
• Wrigley's "Juicy Fruit" page

•  • [ e] Wrigley
William Perez, CEO & president • William Wrigley, Jr. II, chairman
Past CEOs and presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II
Chewing gum
Airwaves • Big Red • Doublemint • Eclipse • Excel • Extra • Freedent • Juicy Fruit • Orbit • Spearmint • Surpass • Winterfresh • 5
Bubble gum and candy
Alpine • Altoids • Big League Chew • Bubble Tape • Hubba Bubba • Life Savers • Creme Savers • Ouch!
See also
Wrigley Building • Wrigley Field (Chicago) • Wrigley Field (Los Angeles) • Wrigley Institute for Environmental Studies • Wrigley Square
Annual revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock symbol: NYSE: WWY | Website: www.wrigley.com

• http://www.youtube.com/watch?v=HXaobFmEVPo, the banned commercial.