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Campbell Soup Company
Public (NYSE: CPB)
Founded1869
HeadquartersCamden, New Jersey, USA
Key peopleDouglas R. Conant, CEO
IndustryFood - Major Diversified
ProductsCampbell's Erasco Godiva Pepperidge Farm Arnott's Pace V8 Liebig Royco
Revenue$7.548 billion USD (2005)
Operating income$1.210 billion USD (2005)
Net income$707.00 million USD (2005)
Employees24,000 (2006)
Websitewww.campbellsoupcompany.com
Enlarge picture
Entrance to Campbell Soup headquarters in Camden
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Campbell's Soup Cans by Andy Warhol, displayed in the Museum of Modern Art, New York
Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. The company reportedly produces almost 2.5 billion cans of soup per year.

Overview

The ubiquitous red-and-white icon became fodder for Andy Warhol, the 1960s pop counter-culture artist, in his famous series of iconoclastic Campbell's Soup Can images from 1962 to 1968, many of which are on display at the Andy Warhol Museum.

To celebrate this, in 2004, the company released a series of four limited edition cans, with different labels than the regular red and white. The new ones were in silkscreen colors, the top half being one shade and bottom another. Orange and pink were one combination, and shades of blue another. This marked one of the few times thus far in the company's 100+ year history that the labels have deviated from their standard look.

The cans appeared on the east coast and slowly made their way as far west as Ohio via Giant Eagle supermarkets.

History

Campbell's was founded in 1869 by Joseph A. Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer. The company was originally called the "Joseph A. Campbell Preserve Company" and produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats.

By 1896, Anderson left the partnership, leaving Campbell to reorganize and form a new company, Joseph Campbell & Co. In 1897, a nephew of one of the new Campbell partners, Dr. John T. Dorrance, began working for the company at a wage of $7.50 a week. Dorrance, a gifted chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water.

Soup was not a popular staple in the American diet at the turn of the century, but it was in Europe. However, Dorrance's condensed soups quickly became successful among the public for their convenience and their price, 10 cents a can. The product competed at the Paris Exposition in 1900 and was awarded a gold medal, an image of which still appears on the label.

In 1898, Herberton Williams, a Campbell's executive, convinced the company to adopt a red and white color scheme, because he was taken by the crisp colors of the Cornell University football team's uniforms.[1]To this day, the layout of the can, with its red and white design and the gold medal seal from the 1900 Paris Exhibition, has changed very little.

Campbell Soup became one of largest food companies in the world under the leadership of William Beverly Murphy. He was elected executive vice president of Campbell Soup in 1949 and was president and CEO from 1953 to 1972. While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm breads, cookies, and crackers, Franco-American gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva Chocolates.

Campbell Soup invested heavily in advertising since its inception, and many of its promotional campaigns have proven value in the Americana collectible advertising market. Perhaps best known are the "Campbell Kids." Ronald Reagan was a spokesman for V8 when it was first introduced. A "pretty groovy deal" in 1968 offered a paper Souper Dress available for $1.00 and two labels. Also produced were Campbell's Menu Books and Help for the Hostess series of cookbooks. One of the longest lasting recipes, but certainly odd to modern tastebuds, is the recipe for Tomato Soup Cake.

In addition to collectible advertising, the company has also had notable commercial sponsorships. Among these was The Campbell Playhouse, which had previously been Orson Welles' Mercury Theatre On The Air. Campbell's took over as sponsor of the radio theatre program in December of 1938.

In the UK and Ireland, the cans will be rebranded as Batchelors Condensed Soup from March 2008(since the license for the brand name expires in mid 2008) but labels will carry: "Formerly Campbell's. Same great taste." Premier Foods, St. Albans, Hertfordshire bought Campbell Soup Company in the UK and Ireland, for £ 450m ($ 830m), but not the brand. 22 flavours will be branded as Batchelors but recipes will remain the same. Also, US-based Campbell Soup Company will still produce Campbell's Condensed Soup but cannot sell the product in the UK for another 5 years. [2]

Health

Many canned soups, including Campbell's condensed and Chunky varieties, have relatively high doses of sodium and thus are not desirable for those on low-sodium diets. However Campbell's Healthy Request Soups and Low Sodium Soups have reduced sodium levels.[3]

Brands

Campbell's owns numerous brands, categorized for different lines. Many of Campbell's brands are listed below.

Soups

  • Campbell's Chunky™ Soups: Uncondensed soups with large portions of vegetables and other ingredients
  • Campbell's Condensed Soups: Campbell's flagship line
  • Campbell's Fun Favorites Soups
  • Campbell's Healthy Request® Soups: Soups with lower quantities of ingredients such as sodium
  • Campbell's Kitchen Classics™ Soups
  • Campbell's Select™Soups
  • Campbell's Oriental™Soups: Chinese Oriental Soups
  • Campbell's Soup at Hand® Soups: Drinkable soups in special microwave-safe cans
  • Campbell's Velish: Name used in Australia for range of vegetarian soups
  • Campbell's Country Ladel: Name used in Australia for range of home style soups
  • Tomato Soup Lovers
  • Simply Home Soups

Meatballs

  • Campbell's Meatballs

Meal kits

  • Campbell's Supper Bakes® Meal Kits

Juices

  • Campbell's Tomato Juice

Pace

  • Pace® Foods: A popular line of salsas

Pepperidge Farm

Prego

Swanson

V8 beverages

  • V8 Vegetable Juice
  • V8 Splash® Juice Drinks
  • V8 V.Fusion

Food services

  • Campbell Food Service: School cafeteria service

Other brands

Notes

References

  • Collins, Douglas (1994). America's Favorite Food: The Story of Campbell Soup Company. Harry N. Abrams, Inc. ISBN 0-8109-2592-3
  • Shea, Martha Esposito and Mathis, Mike (2002). "Images of America: Campbell Soup Company". Arcadia Publishing ISBN 0738510580

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Douglas Conant is an American businessman, currently (as of 2006) serving as President and CEO of the Campbell Soup Company.

Conant was born in Voorhees, New Jersey, and attended Northwestern University, where he earned bachelor's and master's degrees in business.
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Campbell Soup Company

Public (NYSE:  CPB )
Founded 1869
Headquarters Camden, New Jersey, USA

Key people Douglas R. Conant, CEO
Industry Food - Major Diversified
Products Campbell's
Erasco
Godiva
Pepperidge Farm
Arnott's
Pace
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Godiva Chocolatier is a manufacturer of premium chocolates and related products. Since 1966, Godiva has been a subsidiary of Campbell Soup Company in the United States.
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Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's.
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Arnott's Biscuit Holdings

Proprietary Limited
Founded 1865
Headquarters Sydney, Australia

Industry Biscuits
Snack food
Products Tim Tams
Iced Vovos
Tiny Teddies
Revenue AUD $1.
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V8® Vegetable Juice is a trademark name for beverage products made from either eight vegetables or a mixture of both fruits and vegetables. The brand is owned by the Campbell Soup Company.
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Justus von Liebig

Justus von Liebig-chemist
Born 12 May 1803(1803--)
Darmstadt, Grand Duchy of Hesse
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Motto
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