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Information about Got Milk?

Got Milk? is an American advertising campaign encouraging the purchase of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993. The campaign is credited with putting life back into milk sales nationwide after a 20-year slump.

These ads would typically feature people in various situations involving dry or sticky foods and treats such as peanut butter. The person then finds himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the commercial the character would look sadly to the camera and boldly displayed would be the words, "Got Milk?".

The first Got Milk? ad, in October 1993, featured a hapless history buff (played by Sean Whalen) who receives a call to answer a radio station's $10,000 trivia question, "Who shot Alexander Hamilton in that famous duel?" The man's apartment is shown to be a private museum to the duel, packed with artifacts. He answers the question correctly, but because his mouth is full of peanut butter and he has no milk to wash it down, his answer is unintelligible. The ad, directed by Hollywood director Michael Bay, was at the top of the advertising industry's award circuit in 1994. In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll, and was run again nationwide that same year. It has since been featured in numerous books on advertising and is being used in case studies at top-flight programs around the country.

In addition, Got Milk? billboards depecting cookies and sandwiches with a bite out of them (one billboard featured two Hostess chocolate cupcakes with the words Got Milk? written in icing) and cats with sad looks on their faces.

The slogan "got milk?" was licensed to the National Milk Processor Board (MilkPEP) in 1998 to use on their celebrity print ads, which included celebrities from the fields of sports, media and entertainment, as well as fictional characters from TV and film such as The Simpsons and Batman, posing in print advertisements sporting a "milk moustache," employing the slogan, "Where's your moustache?"

According to the Got Milk? website, the campaign has over 90% awareness in the US and the tag line has been licensed to dairy boards across the US since 1995. Got Milk? is a powerful property and has been licensed on a range of consumer goods including Barbie dolls, Hot Wheels, baby and teen apparel, and kitchenware. The trademarked line has been widely parodied by groups championing a variety of causes. Many of these parodies use a lookalike rather than the actual persons used in the original Got Milk? ads.

In 2006, the Got Milk? campaign went after a new demographic with a series of Spanish-language ¿Toma Leche? (Do You Drink Milk?) ads, in which milk is touted as a "wonder tonic" with muscle and hair building qualities. [1]

Controversy

In 2004, a non-profit group opposed to the use of animal products as food, the Physicians Committee for Responsible Medicine, attacked the campaign as a "propaganda blitz" and criticized claims that milk promotes weight loss. [2]. In 2006, the group sued major grocery stores and dairy producers, calling on milk to carry warning labels for the lactose intolerant.

Controversy also erupted over the ads during post-season play of Major League Baseball (MLB) in October, 2005. Filmed at Labatt Memorial Park in London, Ontario, the ads spoofed past steroid scandals in MLB by showing ballplayers using "performance-enhancing substances," in this case milk. Major League Baseball was not amused, but the vast majority of 23,000 respondents to a Houston-based online poll found the advertisements funny and felt that they should remain on the air.

The slogan can also be criticized for encouraging poor grammar, similar to the controversy over the Apple Computer slogan "Think different".

Celebrities endorsing the campaign

Celebrities

Movie stars

Television stars

Television personalities

Musicians

Fiction

Sports stars

Supermodels

In popular culture

In the Futurama episode "Fear of a Bot Planet" a billboard is seen saying: "Got Milk? Then you're a human and must be killed."

Friends character Ross Geller claims to have come up with the slogan, "Got milk?" None of his friends believe him and he can't prove his claim, concluding, "I should've written it down."

Scrubs character Dr. Todd Quinlan (aka The Todd) is seen wearing a shirt bearing the slogan "got milkers?".

Family Guy The episode Holy Crap features a parody version of a "Got Milk" ad. In the episode "The Thin White Line", Brian says the words "Got milk?" after snorting cocaine and looking at himself in the mirror and noticing traces of it on his nose. Also Peter says "Guess I've got milk" after milk being poured down his trousers in the episode "There's Something About Paulie", and Mayor Adam West says "Got milk?" when thinking of something to say when being interviewed by Meg in "The Story on Page One".

Recently, the Milk Mustache has started to appear as a digital emoticon in some places using the punctuation symbols :-{) to represent a smiley with a milk mustache.

During a skit on Mind of Mencia, Mencia stated that millions of Chinese drink their own urine for health reasons. This was accompanied by a poster that said "Got pee?"

In the map Boss House in Splinter Cell Double Agent, on multiplayer, there is a sign in the courtyard saying 'Got Burger?' next to a picture of a burger.

External links

Motto
"In God We Trust"   (since 1956)
"E Pluribus Unum"   ("From Many, One"; Latin, traditional)
Anthem
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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
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Milk is an opaque white liquid produced by the mammary glands of female mammals (including monotremes). Mammary glands are highly specialized sweat glands. The female ability to produce milk is one of the defining characteristics of mammals.
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Goodby, Silverstein & Partners is an advertising agency located in San Francisco, California and co-founded by Jeff Goodby and Rich Silverstein. The agency has been responsible for many well-known advertising and marketing campaigns across all media and also leads work on global
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19th century - 20th century - 21st century
1960s  1970s  1980s  - 1990s -  2000s  2010s  2020s
1990 1991 1992 - 1993 - 1994 1995 1996

Year 1993 (MCMXCIII
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Sean Whalen

Born May 19 1964 (1964--) (age 43)
Pensacola, Florida

Sean M.
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Burr-Hamilton duel was a duel between two prominent American politicians, former Secretary of the Treasury Alexander Hamilton and sitting Vice President Aaron Burr, on July 11 1804[1].
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Michael Bay

Michael Bay filming Armageddon

Born January 17 1965 (1965--) (age 42)
Los Angeles, California, U.S.
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Hostess is a brand of the Interstate Bakeries Corporation in the United States, known for its line of snack foods, such as Twinkies, CupCakes, Chocodiles, Ding Dongs, HoHos, Suzy Q's, Sno Balls, Donettes, Mini Muffins, Hostess Fruit Pies, Pudding Pies, Donuts and Leopards.
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The Simpsons is an animated American sitcom created by Matt Groening for the Fox Broadcasting Company. It is a soft-satirical parody of the "Middle American" lifestyle epitomized by its title family, which consists of Homer, Marge, Bart, Lisa, and Maggie.
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Barbie is a best-selling fashion doll made in 1959. The doll is produced by Mattel, Inc., and is a major source of revenue for the company. The American businesswoman Ruth Handler (1916-2002) is regarded as the creator of Barbie, and the doll's design was inspired by a German doll
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Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.
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Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from demography, see below.
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The Physicians Committee for Responsible Medicine (PCRM) is a non-profit organization based in Washington, D.C., founded in 1985 by psychiatrist Neal D. Barnard. It is an "association of doctors and laypersons" whose stated purposes are to promote preventive medicine and encourage
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Propaganda [from modern Latin: 'propagare', literally "extending forth"] is a concerted set of messages aimed at influencing the opinions or behaviour of large numbers of people.
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Sport Baseball
Founded 1876
No. of teams 30
Country(ies)  United States
 Canada

Most recent champion(s) St. Louis Cardinals

TV partner(s) FOX, ESPN, and TBS
Official website MLB.
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Labatt Memorial Park (formerly Tecumseh Park, 1877-1936) is a baseball stadium near the forks of the Thames River in central London, Ontario, Canada. It is 8.7-acres in size, has 5,200 seats and a natural grass field.
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City of London

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Nickname: "The Forest City"
Location of London in relation to Middlesex County and the Province of Ontario
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Country Canada
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Satire (from Latin satura, not from the Greek mythological figure satyr[1]) is a literary genre, chiefly literary and dramatic, in which human or individual vices, follies, abuses, or shortcomings are held up to censure by means of ridicule, derision,
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Grammar is the study of the rules governing the use of a given natural language, and as such a field of linguistics. Traditionally, grammar included morphology and syntax, in modern linguistics commonly expanded by the subfields of phonetics, phonology, orthography, semantics, and
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Apple Inc.

Public (NASDAQ:  AAPL , LSE:  ACP , FWB: APC )
Founded California (April 1 1976, as Apple Computer, Inc.)
Headquarters 1 Infinite Loop, Cupertino, California

Key people Steve Jobs, CEO & Co-founder
Steve Wozniak, Co-founder
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Think Different was an advertising slogan created for Apple Computer in the late 1990s by the Los Angeles office of advertising agency TBWA\Chiat\Day. It was used in a famous television commercial, several print advertisements, and several television advertisements for Apple
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Apolo Anton Ohno


Country  United States
Date of birth May 22 1982 (1982--) (age 25)
Place of birth Seattle, Washington
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Julianne Marie Hough (born July 20, 1988) is an American professional ballroom dancer, and television celebrity.

Dance biography

Julianne Hough started her formal dance training at Center Stage Performing Arts in Orem, Utah. Dancing with Josh Murillo in Latin Ballroom.
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Dancing with the Stars is the name for a number of international television series based on the format of the British series Strictly Come Dancing. Nevertheless, not all the international versions share this title.
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David Copperfield (born David Seth Kotkin, September 16, 1956) is an American magician and illusionist best known for his combination of illusions and storytelling.

Biography


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Danny DeVito

Birth name Daniel Michael DeVito Jr.
Born November 17 1944 (1944--) (age 64)
Neptune, New Jersey, U.S.
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