Information about Chief Marketing Officer
The Chief Marketing Officer, or CMO, is a job title for an executive responsible for various marketing-related activities within an organization. Most often the position reports to the chief executive officer.
Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. That is to say, the priorities and/or resources of functional areas outside of marketing such as production, information technology, legal, and finance have a direct impact on the achievement of marketing objectives. Consequently, more than any other senior executive, the CMO must influence peers in order to achieve their own goals. Clearly, this necessity to lead peers compounds the complexity of challenge faced by the CMO.
The Role of a Chief Marketing Officer
With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service, CMOs are faced with a diverse range of specialized disciplines in which they are forced to be knowledgeable. This challenge is compounded by the fact that the day-to-day activities of these functions, which range from the highly analytical (eg. – pricing and market research) to highly creative (advertising and promotions), are carried out by subordinates possessing learning and cognitive styles to which the CMO must adapt his or her own leadership style.Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. That is to say, the priorities and/or resources of functional areas outside of marketing such as production, information technology, legal, and finance have a direct impact on the achievement of marketing objectives. Consequently, more than any other senior executive, the CMO must influence peers in order to achieve their own goals. Clearly, this necessity to lead peers compounds the complexity of challenge faced by the CMO.
External links
- Articles & Research on CMOs
- CMO tenure: Slowing down the revolving door
- The Role & Leadership Challenges of the Chief Marketing Officer: A Study of High-Tech CMOs
- Study: Marketing execs still lack boardroom clout
- CMO Peer Groups
See also
Marketing is a social process which satisfies consumers' wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.
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Chief Executive Officer (CEO), or chief executive, is the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer, in charge of total management of a corporation, company, organization or agency.
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In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process : one involves the idea generation, product design, and detail
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Topics in journalism
Professional issues
Ethics & objectivity
Sources & attribution
News & news values
Reporting & writing
Fourth estate • Libel law
Education & books
Other topics
Fields
Advocacy journalism
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Professional issues
Ethics & objectivity
Sources & attribution
News & news values
Reporting & writing
Fourth estate • Libel law
Education & books
Other topics
Fields
Advocacy journalism
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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc..
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Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets
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Customer service (also known as Client Service) is the provision of service to customers before, during and after a purchase.
According to Turban et al, 2002 “Customer service is a series of activities designed to enhance the level of customer satisfaction
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According to Turban et al, 2002 “Customer service is a series of activities designed to enhance the level of customer satisfaction
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Information technology (IT), as defined by the Information Technology Association of America (ITAA), is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware.
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corporate titles or business titles on company officials as a means of identifying their function in the organization. In addition, many non-profit organizations, educational institutions, partnerships, and sole proprietorships also assign titles of the same nature.
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