Information about Change Agent
A change agent, or agent of change, is someone who intentionally or indirectly causes or accelerates social, cultural, or behavioral change. Because of their importance, change agents are the object of scientific research. Captology, developed at the Stanford Persuasive Technology Lab, for instance, systematically studies how interactive computing products can be used to influence the mind.
Behavior or behaviour
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Change
Numerous driving forces motivate the behaviour of change agents. An agent who is constantly adapting to new practices is often motivated to find better ways to do things. These driving forces may be external—shaped by circumstances outside the agent's control, such as the state of society or the seasons— or internal—from a desire to make change.Progression of change
Exploration- Agent looks for better ways to do things
- Agent performs change
- Step 1: Agent determines the need for change
- Step 2: Agent forms a tentative plan for proposed change
- Step 3: Agent predicts probable reactions for proposed change
- Step 4: Agent decides on change
- Step 5: Agent forms a timetable for performing change
- Step 6: Agent performs change
- Stage 1: Employee denies change
- Stage 2: Employee responds with anger and resistance
- Stage 3: Employee accepts and adapts to change
- Stage 4: Employee becomes committed to new environment
Further reading
- B.J. Fogg Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann Publishers, 2002, trade paperback 205 pages, ISBN 1-55860-643-2
Social refers to human society or its organization. Although the term is a crucial category in social science and often used in public discourse, its meaning is at times vague, suggesting that it is a fuzzy concept.
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Culture (from the Latin cultura stemming from colere, meaning "to cultivate,") generally refers to patterns of human activity and the symbolic structures that give such activity significant importance.
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Behavior or behaviour
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Captology is a term coined by B.J. Fogg in 1996 to refer to the study of computers as persuasive technologies. This area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology.
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The Stanford Persuasive Technology Lab performs research into computers as persuasive technologies. It is part of the Center for the Study of Language and Information and housed in Cordura Hall.
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External link
- The Stanford Persuasive Technology Lab - Captology
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In computer science, interactive computing refers to software which accepts input from humans — for example, data or commands. Interactive software includes most popular programs, such as word processors or spreadsheet applications.
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