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Assertive communication is the ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respecting the rights of others. It allows us to take responsibility for ourselves and our actions without judging or blaming other people. And it allows us to constructively confront and find a mutually satisfying solution where conflict exists.
All of us use assertive behaviour at times... quite often when we feel vulnerable or unsure of ourselves we may resort to submissive, manipulative or aggressive behaviour.
Yet being trained in assertive communication actually increases the appropriate use of this sort of behaviour. It enables us to swap old behaviour patterns for a more positive approach to life. I've found that changing my response to others (be they work colleagues, clients or even my own family) can be exciting and stimulating.
There are many advantages of assertive communication, most notably these:
It helps us feel good about ourselves and others
It leads to the development of mutual respect with others
It increases our self-esteem
It helps us achieve our goals
It minimises hurting and alienating other people
It reduces anxiety
It protects us from being taken advantage of by others
It enables us to make decisions and free choices in life
It enables us to express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative
There are, of course, disadvantages...
Others may not approve of this style of communication, or may not approve of the views you express. Also, having a
Assertive communication is definately NOT a lifestyle! It's NOT a guarantee that you will get what you want. It's definately NOT an acceptable style of communication with everyone, but at least it's NOT being aggressive.
But it IS about choice
There are, as I see it, four choices you can make about which style of communication you can employ. These types are:
direct aggression: bossy, arrogant, bulldozing, intolerant, opinionated, and overbearing
indirect aggression: sarcastic, deceiving, ambiguous, insinuating, manipulative, and guilt-inducing
submissive: wailing, moaning, helpless, passive, indecisive, and apologetic
assertive: direct, honest, accepting, responsible, and spontaneous
There are six main characteristics of assertive communication. These are:
eye contact: demonstrates interest, shows sincerity
body posture: congruent body
gestures: appropriate gestures help to add emphasis
voice: a level, well modulated tone is more convincing and acceptable, and is not intimidating
timing: use your judgement to maximise receptivity and impact
content: how, where and when you choose to comment is probably more important than WHAT you say
Part of being assertive involves the ability to appropriately express your needs and feelings. You can accomplish this by using "I" statements. These indicate ownership, do not attribute blame, focuses on behaviour, identifies the effect of behaviour, is direcdt and honest, and contributes to the growth of your relationship with each other.
Strong "I" statements have three specific elements:
Behaviour
Feeling
Tangible effect (consequence to you)
Example: "I feel frustrated when you are late for meetings. I don't like having to repeat
There are six assertive techniques - let's look at each of them in turn.
1. Behaviour Rehearsal: which is literally practising how you want to look and sound. It is a very useful technique when you first want to use "I" statements, as it helps dissipate any emotion associated with an experience and allows you to accurately identify the behaviour you wish to confront.
2. Repeated Assertion (the 'broken record'): this technique allows you to feel comfortable by ignoring manipulative verbal side traps, argumentative baiting and irrelevant logic while sticking to your point. To most effectively use this technique use calm repetition, and say what you want and stay focused on the issue. You'll find that there is no need to rehearse this technique, and no need to 'hype yourself up' to deal with others.
Example:
"I would like to show you some of our products"
"No thank you, I'm not interested"
"I really have a great range to offer you"
"That may be true, but I'm not interested at the moment"
"Is there someone else here who would be interested?"
"I don't want any of these products"
"Okay, would you take this brochure and think about it?"
"Yes, I will take a brochure"
"Thank you"
"You're welcome"
3. Fogging: this technique allows you to receive criticism comfortably, without getting anxious or defensive, and without rewarding manipulative criticism. To do this you need to acknowledge the criticism, agree that there may be some truth to what they say, but remain the judge of your choice of action. An example of this could be, "I agree that there are probably times when I don't give you answers to your questions.
4. Negative enquiry: this technique seeks out criticism about yourself in close relationships by prompting the expression of honest, negative feelings to improve communication. To use if effectively you need to listen for critical comments, clarify your understanding of those criticisms, use the information if it will be helpful or ignore the information if it is manipulative. An example of this technique would be, "So you think/believe that I am not interested?"
5. Negative assertion: this technique lets you look more comfortably at negatives in your own behaviour or personality without feeling defensive or anxious, this also reduces your critics' hostility. You should accept your errors or faults, but not apologise. Instead, tentatively and sympathetically agree with hostile criticism of your negative qualities. An example would be, "Yes, you're right. I don't always listen closely to what you have to say."
6. Workable compromise: when you feel that your self-respect is not in question, consider a workable compromise with the other person. You can always bargain for your material goals unless the compromise affects your personal feelings of self-respect. However, if the end goal involves a matter of your self-worth and self-respect, THERE CAN BE NO COMPROMISE. An example of this technique would be, "I understand that you have a need to talk and I need to finish what I'm doing. So what about meeting in half an hour?"
Assertiveness is a useful communication tool. It's application is contextual and it's not appropriate to be assertive in all situations. Remember, your sudden use of assertiveness may be perceived as an act of aggression by others.
There's also no guarantee of success, even when you use assertive communication styles appropriately.
"Nothing on earth can stop the individual with the right mental attitude from achieving their goal; nothing on earth can help the individual with the wrong mental attitude" W.W. Ziege
When you match consumer psychology with effective communicationstyles you get a powerful combination. Lee Hopkins can show youhow to communicate better for better
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