The secret to networking is simple. There are two things you need to know that will guarantee you become a master networker:
- Know what people have to offer.
- Know what people need.
Why are these two questions so important?
Master networkers know that networking isn't just about connecting with more people. And it's certainly not just about selling yourself and your services/products.
It's about connecting OTHERS together.
When you're able to do that effectively and regularly, you're a master networker.
By knowing what others have to offer in terms of skill sets, products, services, etc. and knowing what people are looking for, you can play the ultimate matchmaker. Matchmakers benefit in many ways:
- People will come to you for connections, in turn giving you a chance to keep those contacts fresh.
- You'll be in more frequent contact with more people.
- You never know who you'll meet through matchmaker networking.
- Your networking reach will expand beyond your own industry or close contacts.
- You'll generate lots of great buzz for yourself, and some good karma too.
Master networkers realize that it's not about them, it's about everyone else. Through helping others connect - by being the middle-person between people looking for things and people that have things, master networkers increase their own reach, buzz and contact lists.
As you become the go-to person for people to connect, you'll be more easily able to promote your own business. Instead of having to go into a conference, shake a hundred hands and hand out business cards like candy, people will come to you, people will talk about you, and the rest is easy.
