Obviously if you use the email sequences I have recommended, then you should have the highest subscriber responsiveness, according to my testing and test results.
However, there are things that you can do to increase the responsiveness of an old list.
Sometimes you might have a list that you have not mailed much in awhile. They are unresponsive because they don’t remember you, or they no longer open their emails, or read emails from that email address.
Or maybe you have been mailing them, but they have gotten bored with you.
Either way, the techniques I am going to list here will help you re-energize your list and make it more responsive.
Now, I must say this. If you have an old list that you have not been mailing much and you begin to mail it more, you are going to get more unsubscribes. But let me ask you this: Would you rather have a big, unresponsive list that makes you no money, or a smaller, re-energized list that makes you money? In writing this, I am assuming the latter to be that case.
Now, you can do these techniques to the list itself, get the unsubscribes, increase the responsiveness of the people who stay on the list, and not do any testing at all to see what is going on with the list. And long-term your results should be around the same.
Or you can use some techniques to get the most responsive people off the list and onto a new list – then you will be able to target these revived subscribers with new offers – and potentially make more money. And the basic way to do this is to send your subscribers incredible offers to get them to subscribe to a new list. Now, once they do, be sure to take them off the old list – they do not need to continue to get your energizing-your-list emails – they are already re-energized! You can also send them free offers and require that they opt in to a new list to get the free offer. Just make sure the free offer is something incredible, so that they will be willing to opt in – if not, they will become more discouraged, and LESS responsive – certainly not something you want to happen.
