When your site is ready for business, the first thing it needs is visitors.
Google delivers more free targeted traffic than Yahoo! and MSN combined. But getting into Google's organic search results isn't easy for many.
Your on page and off page factors must be just right. Some SEO experts believe new sites may have to wait in what they call the "sandbox."
However, when you create an account on Google AdWords, your on page and off page and sandbox worries are over.
AdWords is Google’s search engine ad placement program. Whenever someone types in the keywords you bid on, your ad will appear to the right of Google’s organic or free search results.
And get this... your ad can appear on the first page of search results for the keywords you are targeting.
Google charges you the amount of your bid whenever someone clicks it. Bid prices vary depending on how many other advertisers are targeting the same keyword.
Once you submit all the necessary information about your website in your AdWords account, you can begin receiving traffic instantly.
AdWords will help you know immediately if your site will be profitable. When you aren't getting any sales, you can pause your account or individual campaigns and try a different approach in your ads.
AdWords lets you reach your target market with almost laser precision. You select the keywords that you know your market would do searches for. The people who click your ads are more likely to be interested in your offer.
Google tells you to get high-quality sites to link to you if you want to rank higher in its free or organic results. When you have an AdWords account, you can be on the first page of the search results and not need a single high-quality site linking to you.
Don't increase your AdWords daily budget until you have a site that can profitably generate orders. Just remember, AdWords is a means to an end. You can get all the traffic you want, but what matters is that you convert those visitors into sales.
Copyright (c) 2007 Leroy Chan
