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Which Email Autoresponder Software Should You Choose?
There are lots of different autoresponder software programs out there to choose from. At the simplest level, your web host will almost certainly offer an autoresponder. But in reality, all this will do is send out one message when someone contacts a specific email address. It's useful for saying that you're away for your annual vacation, but not much else.
The next step up is to host email autoresponder software on your own domain. Doing so isn't for the faint hearted. Assuming that you have the necessary skills to install the program (or are happy to pay for installation), you then have to worry about spam complaints. Chances are that your web host will take the customer's side on a spam complaint, mainly because they don't want their hosting service to be associated with spammers. Unless you are absolutely positive that you can deal with such complaints, you should steer clear of hosting your own email autoresponder software.
Far and away the best option nowadays is to use a hosted service for your email autoresponder software. The service will charge you a monthly fee. In return for the fee, they will work hard with the various internet companies to make sure that your email messages get delivered. Some of the better services will even analyze your intended messages and give them a spam "score" so that you can see where any problems with your messages may lie.
Far from being a cost, using email autoresponder software that is hosted and run by a professional company can actually bring you extra customers and sales. You only need a few more messages to get through and make sales to find that the "cost" has actually turned into extra profit.
