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Marketing on MySpace

For so long, I have ignored MySpace and considered it to be a place for punks and sleazy women to hang out and discuss their latest drunken weekend bash. There is plenty of that happening on MySpace, but there's much, much more.


At the writing of this article, there are over 141 Million MySpace profiles. Many of those are duplicate or abandoned. There remain, still, millions of active profiles. Members who use MySpace freely provide a great deal of information about themselves.

There is no better resource for targeted leads than in MySpace. Members who have common interests will join "groups." There are groups with thousands of members who are interested in golf, fishing, basketball, drinking coffee, collecting stamps, making candles, and just about anything imaginable.

MySpace makes it altogether too easy to create a targeted list of subscribers within your niche market. In MySpace, your subscribers are called "friends". All you do is send a request for someone to add you as a friend and wait for them to accept your request. I'm constantly amazed at how many people randomly accept friend requests as if it is a competition to have the most friends.

In a sense, your "friends" have opted in and have become your targeted list since they all share common interests with you.

All that is necessary to begin building your targeted list of friends are a few simple steps. First, open a free MySpace account and build a profile. It is best to add a few photos, some information in your "about me" section, then add a professional looking, easy to read layout. Consider adding posts to your blog to make the profile more active.

I use a tool called Badder Adder to automate the activities of promoting my MySpace profile. Once this tool is downloaded onto your computer, you simply open your MySpace profile inside your Badder Adder window, navigate to "groups", find a group within your niche, and begin requesting them as friends.

Create as many niche MySpace profiles as you wish. With the automated tool, you can have thousands on your targeted lists in no time.

Don Wilson is a corporate finance professional by trade but an entrepreneur at heart. Don is author of the blog, The Online Business, which offers tips and ideas for bloggers who are interested in marketing on the internet.


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